Saturday, April 21, 2012

Following the Money

China, Brazil, Argentina, and India – those nations, Greg Norman believes, are golf’s future development hot spots. “We are really focused on emerging markets in developing countries,” the West Palm Beach, Florida-based designer said in a recent interview with KPMG’s GolfAdvisory Practice. “We see tremendous upside for the growth of golf in these developing countries.”

KPMG also quizzed Dana Garmany, the CEO of Troon Golf, on this topic. Garmany threw a passing nod at China while singling out Morocco as “a growing market for us at the moment” and the Middle East in general as “an important market.”

Like Norman, Jack Nicklaus believes China, Brazil, and Argentina are promising nations for golf development. However, during an interview withthe Golf Channel, Nicklaus added some other countries to the mix: South Korea, Russia, Cambodia, and Malaysia.

Add it all up and you get nine nations and one region – a wealth of choices. But remember this: When you hear golf-industry professionals talking about the nations that offer the best opportunities for growth, what you’re really hearing is the sound of checks being cashed. Money talks, and it can have a powerful influence on one’s perspective.

Some information in this post originally appeared in the February 2012 issue of the World Edition of the Golf Course Report.